Pay per click advertising works off of keywords that you select to place bids on. Keyword bids can range from pennies per click to tens of dollars per click or more depending on the industry you are advertising in. For our company to assist you in becoming a successful online advertiser, our minimum spend is $400 per month.
Pay per click is different than most forms of advertising because...
What to consider when deciding how much to budget
Average Sale Amount
When you are considering how much to budget for your online advertising campaign, consider how much you profit off of each customer who purchases your product or service.
Customer Conversion
In internet marketing, conversions are the visitors who convert their casual website visits into purchases of products or services. Make sure you are realistic on how many customers you can actually convert. Pay per click advertising gets targeted people to your website, but from that point, it is up to your website to motivate them to actually act and take the next steps to purchase.
For example...
If you owned a Pool Cleaning Business and you charge each of your clients $50 per month for your pool cleaning services, 1 client is worth $600 per year to your business.
If you establish a budget of $500 per month that was dedicated to your online advertising efforts, you would receive 236 targeted visitors to your website.
Of those targeted visitors, if you convert 2.5% of them, you would achieve $3,540 of sales for that investment.
Internet advertising with AdPropel is a great investment!
